New Camel Snus launched

In its second quarter earnings announcement, Reynolds American Inc. announced it was launching two new larger varieties of its Camel Snus spitless, smokeless tobacco product.

This summer Camel Snus is introducing Robust and Winterchill, which are packed in larger pouches and offer adult tobacco consumers a richer, more full-bodied tobacco taste. All four Camel Snus styles feature new packaging and are being sold in stores nationwide.

"Robust and Winterchill have tested extremely well and we expect these new styles to strengthen the brand’s leadership in this small, but growing, category," said Daniel M. Delen, R.J. Reynolds’ chairman, president and chief executive officer. "These new Camel Snus styles will appeal to snus consumers who want more bold taste, as well as moist-snuff users who might want a spit-free alternative."

The company also said the Camel line of dissolvable products—Orbs, Sticks and Strips—is also building consumer interest. Introduced in three lead markets last year, Camel’s Dissolvables are making further product and packaging improvements based on consumer feedback.


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